Blackthorn’s Attendee Mobile App helps deliver IAB’s 2019 Annual Leadership Meeting (ALM)

The Interactive Advertising Bureau (IAB) held its Annual Leadership Meeting on February 10-12, 2019. At this 1200 person event, their attendees were able to connect with each other through our mobile app.


Video of the app in action (shareable YouTube)



App functionalities

  • Connection requests
    • A two-sided opt-in for attendees to connect with each other
    • Chat limit/throttling to control how many requests someone could send
    • Connections were stored in Salesforce for post-event reporting on the most popular attendees
  • Push notifications
    • Initiated from Salesforce, Salesforce users could send push notifications to event attendees
    • Connection requests received push notifications
  • Feed
    • Attendees could post pictures, comment, and like posts in the event feed
  • Favorites
    • Attendees could favorite sponsors, speakers, and sessions for quick access to their own agendas



The attendee mobile app is slated for release to all customers in Q2, 2019.

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